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Proceeds from this event benefit local charities james samaritan new orleans mission and north oaks foundation.
The hoax caused a media frenzy that reached every major toronto news outlet as well as other parts of the world.
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Raising the roof for charity is an annual project of the northshore home builders association which proceeds go to local charities.
The result was an estimated 7 7 million unique impressions with zero dollars invested in media.
The video earned 52 000 views and donations to raising the roof increased 506 versus the previous year.
The result of the hoax was an estimated 7 700 000 potential unique impressions with zero dollars invested in media and 52 000 video views.
Raising the roof mean tweets director.
Raising the roof donations increased 506 vs.
This entry was posted in news on september 21 2016 by volunteer.
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Enjoy the videos and music you love upload original content and share it all with friends family and the world on youtube.
Raising the roof is canada s only national charity devoted to long term solutions for.